99% of Genz and Millennials make their restaurant choices based on social media reviews. Shocked? Back in the old days, people read food reviews in the newspaper. If you look at it this way, that’s pretty much the same thing, except, that younger generations are mostly on social media today.
As a restaurant owner, you need to be at wherever your customers are. Despite knowing the power of social media platforms, sales don’t grow overnight. Instead, they come over time with a beneficial social strategy. In this article, you’ll get clear guidance needed to make this process easier.
Why should you use social media?
The question kind of answers itself when you take a quick look at how much activity takes place on social media. Everyone is in there at least a few minutes a day and most people spend hours on social media daily.
When you think of the most popular online networks, you can always expect to find social media platforms like Facebook, Instagram, and Twitter at the top of that list. The main reason why using social media is such a great idea is due to the size of these networks.
There are millions of active users on networks such as Facebook and this means that you could find a large number of potential customers. This is why you need to consider several specific strategies in order to see the best results.
Social media tips to market your business
There are several types of strategies that you can implement when you are working online. The main thing to remember in this type of situation is that you need to make sure that this is something that you do with consistency.
Post consistently
When just mentioned that you need to make sure that you are consistent with your approach, but we mean that on a global scale. This is more about post consistency and this means you should be creating new content on your social media pages as often as possible.
There is also the importance of quality that goes along with consistency. If you start posting content that is not engaging and attractive, you are going to find it much harder to achieve the results you want.
Interact with your audience
Interacting with your audience has become a big thing in many different ways. You have to take the time to look into this and schedule live streams that allow you to chat with your audience and even answer questions.
The more you decide to stream and to engage your audience this way, the higher the chances that you will create a very strong connection. The best thing is that this creates loyalty to your food services.
Share content with visual appeal
Posts with images and videos are ten times more appealing than the ones without them. Make sure your images have a pleasant color and lighting, and a focal point. Besides that, filming your staff, behind the scene is also something people would love to see. This brings you closer to them, and makes them feel like they know you like a friend.
Choose the right platforms for your needs
Juggling with a variety of platforms is overwhelming and can wear you out. Facebook, Twitter, YouTube, Instagram, and Pinterest are all great options to consider. Instead of creating your presence on multiple platforms, it is better to focus on a few ones to dive in. Before you decide which one to go for, take some time to study your audience segments. Who is your audience? Where do they likely to appear?
Consider paid ads
While the main goal with social media should be to grow in popularity and reach a large audience, you should consider the value of a great initial boost with paid advertisement. The great thing about social media ads is that they are often very affordable and you pay per click.
You need to make sure that you target your ads to the right audience and this is going to allow you to boost your home cooking business.
Encourage user-generated content
User generated content is an amazing way for your brand to grow stronger. This is particularly useful in the food industry and it can be a powerful way to promote your home cooking business.
This type of content is any kind of text, image, or video that contains your products. People are very likely to share images of food they like and this is a perfect opportunity for your business to shine.
Hire a professional to help you
Sometimes this process can be a little overwhelming to some people and this is a great reason to look for a professional service. Sometimes it is better to leave this in the hands of someone with experience and this is going to save you time and money. Not only that, but you will also skip all the trial and error of doing it yourself.
The best thing about hiring professional help for social media marketing is that you can focus on your business and your existing customers. This is always an amazingly positive benefit of hiring professionals to help you handle your social media marketing efforts.
Final thoughts
There are many ways for someone to promote their home cooking business, but some of them are much more effective than others. Social media has proven to be one of the best ways to accomplish those results.
Now that you have a better idea of how that works, you can begin this process by taking proper steps toward social media success.
