The way that you decide to handle the process of packaging your products for your E-commerce business is crucial for success. It is essential to consider certain factors that will help you obtain the best solutions to achieve optimal branding engagement and boost your sales.
This post is going to give you the most relevant advice on how to customize packaging for your business. This can be achieved by choosing the materials inside and outside the box carefully.
1. What is custom packaging and why is it important?
Any type of packaging that is designed to be a perfect fit for your product is considered a custom package. It is very important to consider that this is going to help you upgrade your shipping quality and it will make your products safer with a more professional presentation.
There will be a process that requires that you consider several variables in terms of the content and the space available. The product should fit properly, but there should be room for some protective bubble wrap or foam. This is particularly important when you are dealing with any type of fragile product.
You also need to consider that there is endless potential in terms of how you decide to build your brand. The custom packaging option gives you the freedom to create your product label and any type of additional text or graphics.
2. What are the benefits of using custom packaging?
Several things will greatly benefit your business once you decide to use custom packaging. The following are some of the most relevant benefits that you will find very appealing when you are considering the use of custom packaging for your products.
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An overall better customer experience
This is going to be the most relevant and important aspect of this decision. When you decide to create a custom and highly attractive package, this is going to increase customer loyalty and engagement. They will feel special given your willingness to go the extra mile to create something optimal for the products you sell.
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Increased value of your brand
Your brand is the most relevant aspect of your business in many ways and the creation of a custom package for your products is very helpful to increase your brand power. This is the kind of advantage that helps create a stronger emotional connection between the customer and the brand.
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You will provide better protection for the product
When customers purchase your products, they expect to get them in perfect condition when they are shipped. This is a great way to protect your investment and avoid having to send a replacement due to packaging issues that lead to damage.
3. Choosing package materials
If you are looking to get the optimal branding effort and you want to ensure even higher engagement, you can choose to create a very attractive design for the external part of the box.
Bubble mailers are commonly used for shipping small and thin items such as jewelry, sticker, and books. They come in different sizes and cost less shipping fee.
Corrugated boxes are very affordable and recyclable. But they may be disformed under pressure when shipping.
Some people also consider custom printed boxes, which makes the brand image stand out from other packages. It costs a bit more, and it usually comes in bulk orders.
4. Exterior of the package
When it comes to custom packaging for small businesses, it's essential to consider not only the design and materials of the package itself but also what's outside the package. The exterior of the package can be just as important as the interior, as it's the first thing that customers will see.
One way to make a lasting impression is to use customized boxes, mailers, and containers.Customized boxes are unique packaging solutions designed specifically for your business, product, and brand. They are created from scratch to fit your product's dimensions and can include unique features such as custom shapes, colors, and branding. Customized boxes are made to order and can take longer to produce, but they offer a completely personalized look that can help your products stand out on the shelves.
Another option is to use printed stock packages that have your brand's logo or design on them. They are pre-made packaging solutions that are already in stock and have a generic design. They are usually made in large quantities and can be purchased off the shelf. While they don't offer the same level of personalization as customized boxes, they can be a cost-effective solution for smaller businesses.
Including logo stickers on the outside of your package is another way to add a personal touch and increase brand recognition. You can use different sizes and shapes of custom stickers to create a unique and eye-catching design. Additionally, using eco-friendly materials for your packaging, such as biodegradable stickers, can show your customers that your brand is committed to sustainability.
Adding shipping labels to your package can also help ensure that it arrives safely and on time. It's recommended to use Fragile or Do Not Bend labels if you are shipping fragile products that need extra protection. Thermal sticker labels are ideal for this use because they can print out thermal labels in miliseconds.
5. Interior of the package
The interior of your custom packaging not only protects your product but also presents an opportunity to create a memorable unboxing experience for your customers. Here are some ideas for the interior of your custom packaging:
Thank you notes or cards - including a personal thank-you note or card can make your customers feel appreciated and valued. Here are some tips on how to use them inside the package:
Handwrite the note - a handwritten note can feel more personal and authentic than a printed one. Take the time to write a genuine message of appreciation that shows your customers you care.
Use branded stationery - consider using custom branded stationery that includes your logo and brand colors. This can reinforce your brand and make your customers feel more connected to your business.
Add a call-to-action - consider adding a call-to-action in your thank-you note, such as following your social media channels or leaving a review. This can help increase engagement with your brand and drive more sales.
Place the note in a visible location - make sure your thank-you note is placed in a visible location inside the package, such as on top of the product or on the packing slip. This ensures that your customers will see it and appreciate the gesture.
Coupon for next purchase - adding a coupon for a future purchase can encourage your customers to return and buy more from your business. This is a great way to increase customer retention and drive sales.
First, it's crucial to make the coupon enticing. You want to offer a discount or promotion that is valuable enough to incentivize customers to come back and shop with you again. For example, a percentage off their next purchase or a free gift with purchase.
Be sure to include a clear expiration date on the coupon. This creates a sense of urgency and encourages customers to make a purchase within a certain timeframe.
Make the coupon easy to redeem both in-store and online. Provide clear instructions on how to redeem the coupon, such as a unique discount code, and make sure it is visible and easy to find within the package.
Logo stickers - using custom logo stickers inside the packaging is a versatile and effective way to reinforce your brand and create a memorable unboxing experience.
First, consider using different sizes and shapes of custom stickers for your package. You can use large stickers to showcase your brand logo, and smaller stickers to highlight specific product features or to add decorative accents.
Place the stickers in strategic locations on the package. For example, you could place a large logo sticker on the front of the box or mailer, and smaller stickers on the sides or corners.
Make sure the stickers are high-quality and have a professional look and feel. This will help ensure that they reflect positively on your brand and make a good impression on customers.
Consider using eco-friendly materials for your stickers such as BPA free thermal paper. This can help demonstrate your commitment to sustainability and appeal to environmentally-conscious customers. 
Protective packaging materials - bubble wrap is a popular choice for protecting fragile items during shipping. However, there are eco-friendly options such as honeycomb paper and tissue paper that can provide protection while also being environmentally sustainable.
Choose the right type of protective packaging for your product. For example, delicate or fragile items may require more protection, such as bubble wrap or padded envelopes, while larger items may require sturdier materials, such as corrugated cardboard.
In addition to protecting your products, you can also use protective packaging materials to enhance the unboxing experience for customers. For example, you could use colorful tissue paper to add a pop of color to the package, or use honeycomb paper to create a unique and visually interesting packaging design.
When using protective packaging materials, make sure to properly label the package with any necessary shipping information, such as fragile or do not bend labels, to help ensure that your products arrive safely and intact.
Freebies -Including freebies inside your custom packaging can be a great way to surprise and delight your customers, while also reinforcing your brand image.
First, choose a freebie that is relevant to your brand and your customers. This could be a sample of a new product, a discount code for a future purchase, or a branded promotional item such as a keychain or tote bag.
Consider incorporating the freebie into the unboxing experience. For example, you could wrap the freebie in colorful tissue paper or place it in a small branded bag, adding an element of surprise and excitement to the unboxing process.
6. Some extra tips
1. If you have a packaging budget that is a bit tight, you can consider the use of a thermal label printer to cut back on label print expenses.
2. Always make sure that you choose eco-friendly materials and this is going to guarantee that you always appeal to environmentally friendly audiences.
3. Do your best to keep the packaging as small and light as possible to cut back on shipping expenses.
4. Emphasize the padding inside the package to ensure that your product is not going to be damaged.
Final thoughts
There are many ways for a business to stand out from the competition, but the main way to achieve this is to ensure that your brand goes above and beyond expectations. The best way to make that happen is to strengthen your brand power and the customized packaging strategy is a great way to contribute to that goal.
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Don't miss out on this exclusive opportunity to upgrade your packaging game and take your business to the next level.
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